Search results for "Price perception"
showing 3 items of 3 documents
Cenu uztveres psiholoģiskie aspekti.
2017
Bakalaura darba tēma ir “Cenu uztveres psiholoģiskie aspekti”. Bakalaura darba mērķis ir balstoties uz cenu psiholoģiskās uztveres teorētisko aspektu izpēti mārketinga literatūrā, analizēt enkurošanas efekta izpausmi un novērtēt tā izmantošanas lietderību, veidojot bāru dzērienkartes; izstrādāt priekšlikumus. Bakalaura darbā tiks aplūkota cenas nozīme uzņēmējdarbībā un cenas interpretācija uzvedības ekonomikā, tai skaitā cenu uztveres psiholoģiskie aspekti. Tiks aplūkotas arī alkohola patēriņa tendences Latvijā un bāru/naktsklubu dinamika Latvijā. Praktiskajā daļā tiks intervēti eksperti un ar aptaujām veikts pētījums, lai noskaidrotu kā cenu uztveres psiholoģisko aspektu izmantošana uzņēmē…
Customers' purchase intentions as a reflection of price perception
2008
Purpose – The purpose of this paper is to investigate customers' intentions to purchase mobile communications services and how these intentions are affected by the customers' price perceptions in two customer segments – a mobile segment and a combined segment. A further aim was to gain insight into the formation of price perceptions, and customer characteristics that underlie the differences between purchase intentions and price perceptions.Design/methodology/approach – The study was conducted in the Finnish mobile services market. The sample data were collected through a postal survey (n=3,000) sent to customers of a Finnish teleoperator. In analyzing empirical data the explanatory factor …
The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases
2007
PurposeThis paper aims to link conceptually the concepts of price fairness and customer satisfaction and empirically demonstrate the influence of perceived price fairness on satisfaction judgments. Further, it seeks to examine specific factors that influence fairness perceptions including price perception and consumer vulnerability.Design/methodology/approachThe study is conducted in the context of automobile purchases in major German car dealerships. Based on a theoretical conceptualization of the constructs and an empirical pretest, 246 car buyers were surveyed and their fairness perceptions and satisfaction judgments with the car buying process measured.FindingsThe research shows that pr…